Staff Directory
Alison Harford
Assistant Marketing Director
Alison is a communications expert with roots in the West. She grew up in Boulder, Colorado, studied journalism and geography at Syracuse University, and has lived in Moab since 2021. She loves place-based storytelling, biking, and trail runs. Here, she leads social media, public relations, and international travel trade efforts.
Bega Metzner
Film Commission Director
435-260-0097 | bmetzner@grandcountyutah.net | filmmoab.com
Born and raised in New York City by her director father and photographer mother, Bega Metzner was a child of the industry. She started her formal career on a film set working as a PA (Production Assistant) where she met a costume designer who quickly whisked her away into the world of wardrobe – a world she worked and traveled in for over 20 years. Bega quickly worked her way up from shopper to set costumer to assistant designer, and soon took off on her own as a costume designer and stylist for film, commercials, and editorial print ads. During this time, she spent her downtime in Moab, Utah, a place she first fell in love with (and drank the water from matrimony springs) while on a photoshoot in 1989. When Bega decided she wanted to live full-time in Moab, she started working for the Moab to Monument Valley Film Commission as the assistant director, taking on the role of Director in December of 2016. After 6 years as a Moab City employee Bega is now a joyful member of the Grand County Economic Development team as the Film Commissioner. Bega continues to act as the liaison between any type of media production and the area she represents – Moab to Monument Valley.
Michael Soleta
Assistant Marketing Director
Mick leads marketing and communications projects across paid, earned, and owned channels. He moved to Moab from New York City, where he worked in marketing and communications for more than 15 years. Before relocating to Moab, he visited more than 50 national parks in 23 states. He grew up in Minnesota.