Staff Directory
Michael Soleta
Director
Mick leads the office, overseeing tourism marketing and the film commission. He moved to Moab from New York City, and has worked in marketing and communications for more than 20 years. Before relocating to Moab, he visited more than 50 national parks in 23 states. He grew up in Minnesota.
U.S. Travel Association 2026 Campaign of the Year award winner, generating $10.5M in economic impact and 30K additional room nights.
Tara Deryck
Administrative Assistant
Alison Harford
Assistant Marketing Director
aharford@discovermoab.com
Alison (Ali) is a communications expert with roots in the West. She grew up in Boulder, Colorado, studied journalism and geography at Syracuse University, and has lived in Moab since 2021. At the Moab Office of Tourism, she leads owned media, public relations, and international travel trade efforts.
U.S. Travel Association 2026 Campaign of the Year award winner, generating $10.5M in economic impact and 30K additional room nights.
Bega Metzner
Film Commission Director
bmetzner@grandcountyutah.gov | filmmoab.com
Born and raised in New York City, Bega started her career working as a production assistant. She worked her way up from shopper to set costumer to assistant designer. During this time, she spent her downtime in Moab, Utah. When she decided she wanted to live in Moab full-time, she started working for the film commission as its assistant director, and became the film commissioner in December of 2016, where she acts as the liaison for all types of media production in the area.
Screen International, 2025 Location of the Year, Highly Commended recognition for Kevin Costner's "Horizon"