Tourism Day on the Hill 2024

Every year, the Utah State Capitol comes alive with the buzz of excitement as industry professionals gather for Tourism Day on the Hill, an annual event hosted by the Utah Tourism Industry Association. This year, on Friday, February 9th, Grand County Economic Development Director Ben Fredregill and Assistant Marketing Director Melissa Stocks immersed themselves in the latest tourism trends and fostered connections with key stakeholders.

The day kicked off with a morning meeting offering valuable insights into the state of Utah’s Visitor Economy and outlining priorities for the upcoming 2024 Legislative Session. Fredregill and Stocks found themselves engaged in lively discussions, gaining a deeper understanding of the challenges and opportunities shaping the tourism landscape in their state.

Following the informative session, Fredregill and Stocks made their way to the Rotunda Lunch, where they were greeted by a sea of familiar faces from Utah’s Destination Management Organizations (DMOs). The Grand County Economic Development office proudly showcased their table adorned with travel guides, merchandise, and business cards, inviting attendees to explore all that Grand County and Moab have to offer.

Amidst the hustle and bustle of the lunch gathering, Fredregill and Stocks seized the opportunity to reconnect with colleagues, forge new partnerships, and engage in meaningful conversations with Utah’s representatives and senators. It was a perfect occasion to exchange ideas, share success stories, and brainstorm innovative strategies to promote tourism growth across the state.

Overall, it was a fantastic opportunity to catch up with peers and reaffirm the importance of collaboration within Utah’s tourism community. Until next year’s event, let’s keep the momentum going!

Additional Information

The State of Utah’s Travel & Tourism Industry – Kem C Gardner Policy Institute

The State of Utah’s Travel & Tourism Industry Trifold– Kem C Gardner Policy Institute

The State of Utah’s Travel and Tourism Industry, 2024 – Jennifer Leaver, Senior Research Analyst

2024 Partner Briefing Sheet